Yo Yo Reader,

This week I finished up while doing a deal pick up, the audiobook "The Dip" by Seth Godin.

Firstly! It is a no brainer read or listen! Its short and sharp: Grab a copy here​

Last weeks Newsletter can be read here​

Let's chat about it!

🤷🏻‍♂️ Life & Thoughts

Building a business is hard work, no doubt about it. There’s a point in every journey where it feels like you’re pushing uphill, with no end in sight. But that’s where The Dip comes in.

The Dip, by Seth Godin, talks about those tough moments when things feel impossible, and it gives us insight into why sticking it out can lead to the biggest rewards.

I will keep it short, but I wanted to share my takeaways and thoughts from the book, which may help you grab a copy!

The Dip: Why Every Journey Gets Harder Before It Gets Better

• The Dip is that rough patch before the payoff: In every worthwhile endeavor, there’s a phase when things get really tough—sales slow, motivation dips, doubts creep in. But Godin explains that pushing through this phase is what separates the successful from those who give up too soon.
• Not all dips are equal: Sometimes, the “dip” is a sign that you need to adjust your strategy, not quit. It’s about knowing when to persevere and when to pivot. When building a business, not every challenge is a reason to abandon ship. It’s a test to see if you’re in it for the long haul.

Why Sticking It Out is Worth It

• High rewards come after the hardest work: The Dip reminds us that those who persist are the ones who reap the biggest rewards. The longer you push, the closer you get to breakthroughs that can’t happen if you quit early.
• The Dip builds resilience: Pushing through tough times strengthens you. It builds resilience, and resilience is what keeps you moving forward in the face of new challenges. In business, every “dip” you conquer prepares you for the next level.

Key Takeaways from The Dip for Building a Business

1. Identify your dip: Understand the difference between a temporary setback and a real dead end. Ask yourself: Is this a dip that I can overcome with effort, or is it a sign that I need to make a change?
2. Lean into the discomfort: Growth only happens when you’re willing to push through what’s uncomfortable. In business, that might mean doubling down on marketing, taking new risks, or working through long hours. Embrace it, and know that the hard work pays off.
3. Know when to stick and when to quit: The Dip emphasises that quitting isn’t always a bad thing—it’s about quitting the wrong things to make room for the right ones. If a strategy or product isn’t working, don’t be afraid to pivot. But if you’re on a path you believe in, keep pushing.
4. Success loves consistency: The dip phase is about sticking with the fundamentals, even when it’s boring or feels like it’s going nowhere. Consistency is key to pushing through the dip.

Bottom Line: The Dip is Hard, But Worth It

Building a business means facing the dip and making the decision to push through. It’s not about avoiding hard work or finding shortcuts—it’s about facing challenges head-on, learning from them, and letting them fuel your growth.

So, the next time you’re feeling stuck, remember: The Dip isn’t there to stop you; it’s there to prepare you for success. Embrace it, learn from it, and use it as a reminder that the best rewards come after the hardest work.

Here is a growth over time view VS month to month view:

• this is not my dip, I think all of this will be my dip when I look back

💰 Business

Just to be clear - I am not here to share with you how to build your business. I am here sharing how I am building mine.

November is in full force! The numbers right now are basic in nature for the month as 70% of the expenses are yet to occur!

Also, I started a new Business: a Product Listing Service​

Our Product Listing Service ProListAssist will free up your time, allowing you to focus on scaling your business and doing what you love, or to simply buy back time. By outsourcing the tedious task of listing items, you can achieve more by working less.

Content

Latest Content:

Podcast: EP. 187 - this ONE thing will change you forever... | Further Your Lifestyle Podcast​

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Latest YT Video:

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Closing thoughts

I hope to see you around via my Youtube, my Instagram or maybe even in person!

Thanks!

Chris Furlong // say hello@clfurlong.com

LINKS & AFFILIATES:

AMEX:

I recently got the American Express® Business Platinum Card to ease my cash flow - not saying it’s a must-have, but if you’re considering, definitely worth a peek! (Not financial advice.) If you are curious or looking for one, reach out as I can send you a referral for some bonus points.

PEOPLE:

• Ethan 'Rooshock' aka a wiz bang Accountant! watch this​
• Connect with Ethan and Get a free Reseller Cash Expense tracker here​

📊 Reseller Spreadsheet:

• ​Click here, to see the VIP offer for you as one of my biggest supports.
• Watch the DEMO, live with Ethan Rooshock
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PRINTER I USE: https://ausprint.co/collections/shop/products/ausprint​​
​Get $20 off your order with CHRISFR20 with a printer or labels over $249.
AUSPRINT USB Printer Review: https://youtu.be/wUFJhe12kmE​

I use this printer now EVERYDAY.

Also, I have had more people in the last week ask me what boxes and bags do I use for my Clothing on eBay, so here they are:

• Boxes: https://ebay.us/VhAL1L​
• Bags: https://ebay.us/l6cjH0​

MAGIC MIND - https://www.magicmind.com/clfurlong​

use CLFURLONG20 to save up to 56% off Magic Mind

PREVIOUS READS: First and Latest:

Week 1: https://ckarchive.com/b/lmuehmh9od64​
Week 162: https://artisanal-teacher-7863.ck.page/posts/no-thoughts-just-vibes​
Week 163: https://artisanal-teacher-7863.ck.page/posts/4-years-ago-none-of-this-even-existed-in-my-mind​
Week 164: https://artisanal-teacher-7863.ck.page/posts/blink-and-you-will-miss-it-but-don-t-forget-to-take-action​
Week 165: https://artisanal-teacher-7863.ck.page/posts/when-was-the-last-time-you-did-this​
Week 166: https://artisanal-teacher-7863.ck.page/posts/don-t-forget-to-take-the-time-to-do-this​
Week 167: https://artisanal-teacher-7863.ck.page/posts/i-have-some-questions-for-you
​Week 168: https://artisanal-teacher-7863.ck.page/posts/pause-and-reflect-for-a-moment​
Week 169: https://artisanal-teacher-7863.ck.page/posts/there-will-always-be-resistance-so-embrace-it
​Week 170: https://artisanal-teacher-7863.ck.page/posts/power-is-out-so-i-will-keep-it-short​
Week 171: https://artisanal-teacher-7863.ck.page/posts/get-out-of-your-own-way-seriously​
Week 172: https://artisanal-teacher-7863.ck.page/posts/in-107-days-its-time-for-change​
Week 173: https://artisanal-teacher-7863.ck.page/posts/why-hitting-pause-might-be-your-next-big-win​
Week 174: https://artisanal-teacher-7863.ck.page/posts/what-1-year-can-do-if-you-do-the-work​
Week 175: https://artisanal-teacher-7863.ck.page/posts/this-question-will-change-your-life-can​
Week 176: https://artisanal-teacher-7863.ck.page/posts/the-next-thing-you-know-you-re-at-your-destination​
Week 177: https://artisanal-teacher-7863.ck.page/posts/what-if-this-fails-then-what​
Week 178: https://artisanal-teacher-7863.ck.page/posts/celebrate-the-wins-on-your-journey​
Week 179: https://artisanal-teacher-7863.kit.com/posts/do-you-trust-yourself-enough​

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