Howdy Reader,

September DONE and dusted! I tell you it has been a ROLLERCOASTER. But lets focus on the first week of October...

• I felt the wobble of "things not being as strong as I thought"... however then momentum returned.
• Dips reminded me to tighten systems, not to chase drama.
• The goal didn’t change... my job was to close the gap.

Last Newsletter can be read here​

BACKPACKS 4 VIC KIDS $20,000 Fundraiser:

A big thank you to ALL of you who have shared, donated, supported and been a part of this years B4VK's fundraiser, we are almost wrapped up with final donations and looking to land close to $8.546K AUD, which will change the lives of 251 kids.

More details to come and we may have some leftovers to still auction off!

More WhatNots to come too! https://www.whatnot.com/s/5cw7qOSY​

✨ Lessons/Reflections

This week I have & Lessons from the week of business I want to share with you which I hope can be leveraged for parallels to life and your own journeys:

• #HighsAndLowsAreNormal
  • Wins and dips are both data. Enjoy the highs; use the lows to tune your approach.
• Don’t Confuse Busy with Effective
  • If you’re not advancing the plan, you’re just moving. Re-point energy to what actually moves the needle.
• Targets Require Systems
  • Goals are destinations; systems are the vehicle. When you miss the mark, upgrade the vehicle BUT not the dream.
• Build Buffers Before You Need Them
  • A margin (time, cash, energy) turns a dip into a detour. In life: sleep, savings, support network.
• Complacency Is the Quiet Enemy
  • “Happy but not satisfied” keeps you improving without self-trash talk. Celebrate and then iterate.
• Plug Holes, Don’t Panic
  • When results sag, find leaks (offer, process, pipeline), patch one at a time. Calm > chaos.
• Direction Beats Perfect Days
  • A few imperfect days pointed the right way > a perfect day pointed nowhere.

If you are keen I have some HOMEWORK for you :

• One Leak to Fix: Pick the single biggest bottleneck and remove it.
• One Lever to Pull: Double down on the activity most correlated with results.
• One Buffer to Build: Add 10% margin (time block, recovery, backlog).
• One System to Tighten: Document a repeat task; make it idiot-proof.

Reflect on these?

• Where did I drift from my plan last week? Why?
• What small system, if improved 10%, would raise results 50%?
• What buffer (sleep, savings, schedule) would make dips less scary?
• What am I “happy but not satisfied” with—and what’s the next 1% upgrade?

A Challenge for you... Pick one:

• Fix one leak you’ve been tolerating.
• Book one non-negotiable block for your highest-impact work.
• Build one buffer you can feel by Friday.

Business Snapshot for 2025 (currently):

September finished better than expected, even being down 14.6% in Sales we still managed to keep things turning over, paying staff, rent and keep a margin better than expected!

How is October Shaping up? Early view but its filling up the gaps from September already:

Content

Latest Content:

• Podcast: EP.232​
• Video Podcast: Watch Here​
• Latest Video: dont become complacent! ​
• Latest "Get Wired": adapting to business changes​

Closing thoughts

I hope to see you around via my Youtube, my Instagram or maybe even in person!

Thanks!

Chris Furlong // say hello@clfurlong.com

LINKS & AFFILIATES:

AMEX:

I recently got the American Express® Business Platinum Card to ease my cash flow - not saying it’s a must-have, but if you’re considering, definitely worth a peek! (Not financial advice.) If you are curious or looking for one, reach out as I can send you a referral for some bonus points.

PEOPLE:

• Ethan 'Rooshock' aka a wiz bang Accountant! watch this​
• Connect with Ethan and Get a free Reseller Cash Expense tracker here​

📊 Reseller Spreadsheet:

• ​Click here, to see the VIP offer for you as one of my biggest supports.
• Watch the DEMO, live with Ethan Rooshock
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GET 2 Months Free STARSHIPIT: https://share.starshipit.com/mQEr98P​

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Also, I have had more people in the last week ask me what boxes and bags do I use for my Clothing on eBay, so here they are:

• Boxes: https://ebay.us/VhAL1L​
• Bags: https://ebay.us/l6cjH0​

MAGIC MIND - https://www.magicmind.com/clfurlong​

use CLFURLONG20 to save up to 56% off Magic Mind

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