Yo Yo Reader,

What a week! So many things changing (for the better) and it excites me, but it can be scary too!

Last weeks Newsletter can be read here​

Let's chat about it!

🤷🏻‍♂️ Life & Thoughts

Echoing from last week and reiterating the importance of the book "The Dip, but Seth Godin", I still suggest you give it a listen or read. Grab a copy here​

The Dip, by Seth Godin, talks about those tough moments when things feel impossible, and it gives us insight into why sticking it out can lead to the biggest rewards.

This week in the business, I encountered a challenge again of space, not just for storing stock, but for just enabling growth.

So I bit the bullet and got another one!

I remember when I got my first unit to level up the business and WOW, it was a scary jump... but now 5 units later they have been KEY moments in helping the business grow and I wanted to share some of the thinking and numbers behind that "level up" it forces to occur.

1. Obviously it brings on new cost, so it has to be leveraged and pushes me to grow.
2. But sometimes, it has been from other opportunities forcing me to need the space which push for the grwoth.
3. Its a hand in hand thing or a tit for tat if you will...

This graph tells us a few interesting things:

• the Left Hand Side shows the total revenue and the growth from $0 to $500k in $100k lots
• the Right Hand Side shows the total sales and the growth from 0 to over 14,000 sales
• and as you can see the units as they have occurred in the journey

The RATIO between a unit and $100k in revenue across the 5 units and the $500k is almost a perfect 1

But this isn't the cool number I discovered, these are:

• The Average Days between units has been 280, but is trending to be less and less
• The Average Sales per Day between the 1 to 5 units is:
  • Unit 1: 5.8 sales per day
  • Unit 2: 11.7 sales per day
  • Unit 3: 11.6 sales per day
  • Unit 4: 14.9 sales per day
  • Unit 5: 20.4 sales per day

This on average is about 3.6 more sales per day each time I gain a unit and with an ASP since Day 1 of $37.42, thats an extra $134 dollars being generated from the added unit per day, which means though I spend on average $332 per unit, the ROI is looking to be ~$4k per month. Not too bad.

PLEASE NOTE - this does not mean it will be the same for you as the KEY element is the effort, time, and decisions weighted with this expense and how it is leveraged. So if you can make it work and have it work for you then it is a WELL WORTH way to grow the business through investing to grow. Just remember, you still have to do the work.

Do I have it figured out? NOPE!

But as I step forward to grow, it requires the opportunity to grow (as with the challenges).

But you have to own it. Good or bad, a lesson or a valued outcome - either way, it will make you better in the long run.

💰 Business

Just to be clear - I am not here to share with you how to build your business. I am here sharing how I am building mine.

November is in full force! with this new expense and expansion... the numbers will be interesting by the time we finish paying for wages and all expenses this month... Storage has been paid for, so has all of last months post... lets see how the 2nd half of the month plays out...

Also, I started a new Business: a Product Listing Service​

Our Product Listing Service ProListAssist will free up your time, allowing you to focus on scaling your business and doing what you love, or to simply buy back time. By outsourcing the tedious task of listing items, you can achieve more by working less.

Content

Latest Content:

Podcast: EP. 188 - Staying True to Yourself in a Distracting World | Further Your Lifestyle Podcast​

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Latest YT Video:

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Closing thoughts

I hope to see you around via my Youtube, my Instagram or maybe even in person!

Thanks!

Chris Furlong // say hello@clfurlong.com

LINKS & AFFILIATES:

AMEX:

I recently got the American Express® Business Platinum Card to ease my cash flow - not saying it’s a must-have, but if you’re considering, definitely worth a peek! (Not financial advice.) If you are curious or looking for one, reach out as I can send you a referral for some bonus points.

PEOPLE:

• Ethan 'Rooshock' aka a wiz bang Accountant! watch this​
• Connect with Ethan and Get a free Reseller Cash Expense tracker here​

📊 Reseller Spreadsheet:

• ​Click here, to see the VIP offer for you as one of my biggest supports.
• Watch the DEMO, live with Ethan Rooshock
  ​

PRINTER I USE: https://ausprint.co/collections/shop/products/ausprint​​
​Get $20 off your order with CHRISFR20 with a printer or labels over $249.
AUSPRINT USB Printer Review: https://youtu.be/wUFJhe12kmE​

I use this printer now EVERYDAY.

Also, I have had more people in the last week ask me what boxes and bags do I use for my Clothing on eBay, so here they are:

• Boxes: https://ebay.us/VhAL1L​
• Bags: https://ebay.us/l6cjH0​

MAGIC MIND - https://www.magicmind.com/clfurlong​

use CLFURLONG20 to save up to 56% off Magic Mind

PREVIOUS READS: First and Latest:

Week 1: https://ckarchive.com/b/lmuehmh9od64​
Week 162: https://artisanal-teacher-7863.ck.page/posts/no-thoughts-just-vibes​
Week 163: https://artisanal-teacher-7863.ck.page/posts/4-years-ago-none-of-this-even-existed-in-my-mind​
Week 164: https://artisanal-teacher-7863.ck.page/posts/blink-and-you-will-miss-it-but-don-t-forget-to-take-action​
Week 165: https://artisanal-teacher-7863.ck.page/posts/when-was-the-last-time-you-did-this​
Week 166: https://artisanal-teacher-7863.ck.page/posts/don-t-forget-to-take-the-time-to-do-this​
Week 167: https://artisanal-teacher-7863.ck.page/posts/i-have-some-questions-for-you
​Week 168: https://artisanal-teacher-7863.ck.page/posts/pause-and-reflect-for-a-moment​
Week 169: https://artisanal-teacher-7863.ck.page/posts/there-will-always-be-resistance-so-embrace-it
​Week 170: https://artisanal-teacher-7863.ck.page/posts/power-is-out-so-i-will-keep-it-short​
Week 171: https://artisanal-teacher-7863.ck.page/posts/get-out-of-your-own-way-seriously​
Week 172: https://artisanal-teacher-7863.ck.page/posts/in-107-days-its-time-for-change​
Week 173: https://artisanal-teacher-7863.ck.page/posts/why-hitting-pause-might-be-your-next-big-win​
Week 174: https://artisanal-teacher-7863.ck.page/posts/what-1-year-can-do-if-you-do-the-work​
Week 175: https://artisanal-teacher-7863.ck.page/posts/this-question-will-change-your-life-can​
Week 176: https://artisanal-teacher-7863.ck.page/posts/the-next-thing-you-know-you-re-at-your-destination​
Week 177: https://artisanal-teacher-7863.ck.page/posts/what-if-this-fails-then-what​
Week 178: https://artisanal-teacher-7863.ck.page/posts/celebrate-the-wins-on-your-journey​
Week 179: https://artisanal-teacher-7863.kit.com/posts/do-you-trust-yourself-enough​
Week 180: https://artisanal-teacher-7863.kit.com/posts/the-journey-gets-harder-before-it-gets-better​

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